24 ago 2010


LONDON BOUTIQUE LN-CC

The new concept store launching this autumn will carry a mixture of quirky Japanese brands and more established designers, such as Damir Doma and Rick Owens.


John Skelton and Dan Mitchell of Bad Passion have teamed up with a range of specialists, including art book dealer Conor Donlon, sound engineer Mickey Boyle, and set designer Gary Card to form the perfect surroundings.
I really wanted to offer the more turned on girls something in our more masculine flavour as opposed to the high heels and handbags that seem to dominate the premium end of womenswear.

Our 'digital' space is our online retail, music and content platform that will launch at the end of August.
We are working with London based set designer Gary Card on the interior of our physical space which we will unveil later in the year. The concept space will house installations, library, a working studio and product as well as a private club space that will be fitted with one of the best sound systems in the UK.


dazeddigital.com


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